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NYU Office Of Sustainability

My role focused on maintaining a consistent digital presence, improving internal communication workflows, and designing visual assets that made sustainability messaging more accessible and engaging.

Role

Communications Coordinator

Organization

NYU Office of Sustainability

Softwares

Adobe Photoshop, Canva, Google Sheets, Instagram, LinkedIn, Wordpress

Top leg

Why?

  • NYU Green branding colors include, light green, various purples, and teal
  • The branding colors are consistantly used as the background color to quickly signify to the user who we are
  • Large majority of content is tips/information surrounding sustainability efforts around NYU and personal tips
  • Minial visual clutter, as social media posts the main goal is to get our points across within seconds
  • Bold fonts, visual breathing room and large line heights, reduces congestion and allows the user to actually see displayed content
Bottom leg