




Clean Your Hard Drive
As part of the Sustainability Leaders Fellowship, I developed a mini-awareness campaign encouraging students and staff to remove unused files from their devices to reduce strain on the university's data servers. The campaign focused on translating a technical sustainability concept into a simple, actionable behavior: clean your hard drive.
Role
Lead, Video Production, Designer
Organization
NYU Office of Sustainability
Softwares
Adobe Photoshop, Canva, Adobe Premiere pro, Adobe After Effects

Problem
University data servers store massive amounts of unused files, outdated documents, and duplicate media. This unnecessary storage increases energy consumption, server maintenance demands, and system inefficiencies. However, most users are unaware that their personal digital habits contribute to institutional resource usage.
Campaign Goal
Encourage members of the university community to delete unnecessary files and maintain organized digital storage to reduce strain on institutional data systems.
Process
Communication Gap
Through my work in the Sustainability Leaders Fellowship, I learned that many sustainability conversations focus on visible behaviors like recycling or energy use, while digital behaviors are often overlooked.
Research
Water Usage Data
- Data Servers consumed approximately 300 million gallons of water daily in 2022
- Forecasted incline, reaching nearly 500 million by 2023
- Equivalent to filling 455 Olympic Swimming Pools

Energy Usage Data
- Data Servers consumed about 4.4% of US Electricity in 2023
- Predicted to reach between 6.7%-12% by 2028
- Energy usage has increased from 58 Terawatt hours (TWh) in 2024 to 176 TWh in 2023
- Equivalent to 16 to 17 million U.S. homes per year


