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Clean Your Hard Drive

As part of the Sustainability Leaders Fellowship, I developed a mini-awareness campaign encouraging students and staff to remove unused files from their devices to reduce strain on the university's data servers. The campaign focused on translating a technical sustainability concept into a simple, actionable behavior: clean your hard drive.

Role

Lead, Video Production, Designer

Organization

NYU Office of Sustainability

Softwares

Adobe Photoshop, Canva, Adobe Premiere pro, Adobe After Effects

Top leg

Problem

University data servers store massive amounts of unused files, outdated documents, and duplicate media. This unnecessary storage increases energy consumption, server maintenance demands, and system inefficiencies. However, most users are unaware that their personal digital habits contribute to institutional resource usage.

Campaign Goal

Encourage members of the university community to delete unnecessary files and maintain organized digital storage to reduce strain on institutional data systems.

Process

Communication Gap

Through my work in the Sustainability Leaders Fellowship, I learned that many sustainability conversations focus on visible behaviors like recycling or energy use, while digital behaviors are often overlooked.

Research

Water Usage Data

  • Data Servers consumed approximately 300 million gallons of water daily in 2022
  • Forecasted incline, reaching nearly 500 million by 2023
  • Equivalent to filling 455 Olympic Swimming Pools
water stats

Energy Usage Data

  • Data Servers consumed about 4.4% of US Electricity in 2023
  • Predicted to reach between 6.7%-12% by 2028
  • Energy usage has increased from 58 Terawatt hours (TWh) in 2024 to 176 TWh in 2023
  • Equivalent to 16 to 17 million U.S. homes per year
energy stats
Bottom leg