WIRED: AR Magazine
I animated WIRED magazine’s 'The Influence Machine' edition to explore how motion and augmented reality can push the boundaries of traditional magazine design. I integrated the animation into an augmented reality experience using a Snapchat lens, allowing viewers to interact with the cover through their mobile devices.
Role
Sole Motion Designer, AR Developer, Creative Technologist
Organization
Personal Project
Softwares
Adobe Photoshop, Adobe Premiere Pro, Snapchat Lens Studio
Why
I chose to transform the The WIRED Influencer Machine cover into an augmented reality experience to make its ideas more tangible and engaging. The original cover critiques how digital platforms shape identity and visibility, and by using AR through Snapchat Lens Studio, I was able to bring that concept to life. This approach allowed me to move beyond a static image and create something interactive, where viewers can experience the idea of the “influencer machine” in a more immersive and dynamic way.
Process
Photoshop
I used Adobe Photoshop to both create a blank version of the cover to allow certain elements to seamlessly move, and to mask out said elements I wanted to move.
After Effects
I used Adobe After Effects to make said desired elements move. Using a mix of cascaded timing, rotation and key-framing I was able to bring the ever chaotic nature of the magazine cover to life.
